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Marshall Alcohol Sales Report

Monthly revenue data for 15 reporting venues in Marshall, Texas. Data through February 2026.

Sales data is filed by the 20th of the following month. 15 venues reported for February 2026 vs 18 for the month prior.

Total Revenue

$194K

February 2026

Year-over-Year

-17.3%

vs February 2025

Median Venue

Monthly revenue (excl. non-reporters)

Venues Reporting

15

18 prior month

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Revenue Trend

Revenue by Category — February 2026

Liquor

$112,533

58.1% of total

Beer

$63,689

32.9% of total

Wine

$17,320

8.9% of total

Cover Charges

$0

0.0% of total

Top 10 Highest-Grossing Venues in Marshall

Ranked by February 2026 alcohol sales.

#VenueFeb 2026Trailing 12mo
1The Ginocchio$29,991$329,984
2Chili's Grill & Bar$28,807$344,210
3Applebee's Grill + Bar$23,444$273,810
4Marshall Mercantile$20,291$258,495
5El Taco$19,844$252,934
6East End Pub Social Club$16,902$194,215
7Legends Social Club$11,493$166,862
8InJapan Steak House & Sushi Bar$10,485$117,250
9The Jalapeno Tree$10,116$124,308
10Smiley-Summers Post 267, American Legion$9,980$144,306

Market Stats — Marshall

Median Monthly Revenue

Per venue (excl. non-reporters)

New Licenses (90 days)

0

Permits opened recently

Closed Licenses (90 days)

0

Permits closed recently

Revenue by Venue Type in Marshall

Trailing 12-month revenue broken down by venue category.

Monthly Revenue Trend

MonthTotalLiquorBeerWineVenues
February 2026$194K$113K$64K$17K15
January 2026$228K$106K$61K$16K18
December 2025$297K$152K$74K$26K18
November 2025$247K$118K$71K$13K18
October 2025$266K$118K$73K$18K18
September 2025$235K$106K$66K$18K18
August 2025$257K$122K$73K$17K18
July 2025$255K$118K$71K$21K18
June 2025$253K$116K$73K$20K19
May 2025$277K$136K$78K$18K20
April 2025$268K$129K$75K$19K20
March 2025$274K$127K$75K$21K22
February 2025$234K$110K$61K$18K20
January 2025$235K$110K$64K$17K20

See Also: Other Texas Cities

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