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San Marcos Alcohol Sales Report

Monthly revenue data for 79 reporting venues in San Marcos, Texas. Data through February 2026.

Sales data is filed by the 20th of the following month. 79 venues reported for February 2026 vs 87 for the month prior.

Total Revenue

$3.0M

February 2026

Year-over-Year

+5.7%

vs February 2025

Median Venue

Monthly revenue (excl. non-reporters)

Venues Reporting

79

87 prior month

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Revenue Trend

Revenue by Category — February 2026

Liquor

$1,944,650

63.9% of total

Beer

$929,988

30.5% of total

Wine

$170,297

5.6% of total

Cover Charges

$0

0.0% of total

Market Stats — San Marcos

Median Monthly Revenue

Per venue (excl. non-reporters)

New Licenses (90 days)

0

Permits opened recently

Closed Licenses (90 days)

0

Permits closed recently

Revenue by Venue Type in San Marcos

Trailing 12-month revenue broken down by venue category.

Monthly Revenue Trend

MonthTotalLiquorBeerWineVenues
February 2026$3.0M$1.9M$930K$170K79
January 2026$3.0M$1.7M$854K$148K87
December 2025$3.4M$1.9M$953K$170K87
November 2025$3.1M$1.8M$952K$143K88
October 2025$3.8M$2.4M$1.2M$161K88
September 2025$3.6M$2.2M$1.2M$158K88
August 2025$3.5M$2.2M$1.0M$189K88
July 2025$3.0M$1.9M$923K$155K89
June 2025$3.1M$1.9M$981K$171K89
May 2025$4.1M$2.6M$1.2M$186K89
April 2025$3.5M$2.2M$1.1M$174K89
March 2025$3.5M$2.3M$1.1M$171K87
February 2025$2.9M$1.8M$892K$149K85
January 2025$2.7M$1.7M$862K$143K86

See Also: Other Texas Cities

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