San Marcos Alcohol Sales Report
Monthly revenue data for 49 reporting venues in San Marcos, Texas. Data through March 2026.
Sales data is filed by the 20th of the following month. 49 venues reported for March 2026 vs 87 for the month prior.
Total Revenue
$2.3M
March 2026
Year-over-Year
-35.1%
vs March 2025
Median Venue
—
Monthly revenue (excl. non-reporters)
Venues Reporting
49
87 prior month
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Revenue by Category — March 2026
Liquor
$1,417,195
61.7% of total
Beer
$770,483
33.6% of total
Wine
$108,271
4.7% of total
Cover Charges
$0
0.0% of total
Top 10 Highest-Grossing Venues in San Marcos
Ranked by March 2026 alcohol sales.
| # | Venue | Mar 2026 | Trailing 12mo |
|---|---|---|---|
| 1 | Zelicks Icehouse | $178,405 | $2,000,535 |
| 2 | Twin Peaks | $151,660 | $1,714,198 |
| 3 | Chimy's | $147,807 | $1,558,945 |
| 4 | Black Rabbit Saloon | $137,504 | $1,055,866 |
| 5 | Freddy C's Lounge | $136,606 | $1,652,558 |
| 6 | Logie’s on The Square | $116,563 | $884,825 |
| 7 | Green Parrot | $101,208 | $812,645 |
| 8 | Blind Salamander Cantina San Marcos Texas | $100,911 | $836,952 |
| 9 | I Don't Know Bar | $98,265 | $1,088,959 |
| 10 | 54th Street Restaurant & Drafthouse | $97,042 | $1,096,924 |
Market Stats — San Marcos
Median Monthly Revenue
—
Per venue (excl. non-reporters)
New Licenses (90 days)
0
Permits opened recently
Closed Licenses (90 days)
0
Permits closed recently
Revenue by Venue Type in San Marcos
Trailing 12-month revenue broken down by venue category.
Bars
30 venues
$21.3M
Restaurants
45 venues
$13.3M
Nightclubs
3 venues
$2.8M
Activity Venues
4 venues
$2.3M
Live Music Venues
3 venues
$1.6M
Hotels
5 venues
$990K
Other
1 venues
$491.9K
Event Venues
2 venues
$207.5K
Monthly Revenue Trend
| Month | Total | Liquor | Beer | Wine | Venues |
|---|---|---|---|---|---|
| March 2026 | $2.3M | $1.4M | $770.5K | $108.3K | 49 ⚠ |
| February 2026 | $3.4M | $2M | $939.5K | $170.3K | 87 |
| January 2026 | $3M | $1.7M | $853.7K | $147.6K | 87 |
| December 2025 | $3.4M | $1.9M | $953.3K | $169.6K | 87 |
| November 2025 | $3.1M | $1.8M | $952.4K | $143.2K | 88 |
| October 2025 | $3.8M | $2.4M | $1.2M | $161K | 88 |
| September 2025 | $3.6M | $2.2M | $1.2M | $158.1K | 88 |
| August 2025 | $3.5M | $2.2M | $1M | $188.9K | 88 |
| July 2025 | $3M | $1.9M | $923.4K | $155.1K | 89 |
| June 2025 | $3.1M | $1.9M | $980.7K | $170.7K | 89 |
| May 2025 | $4.1M | $2.6M | $1.2M | $185.9K | 89 |
| April 2025 | $3.5M | $2.2M | $1.1M | $173.6K | 89 |
| March 2025 | $3.5M | $2.3M | $1.1M | $171.1K | 87 |
| February 2025 | $2.9M | $1.8M | $891.9K | $148.5K | 85 |
See Also: Other Texas Cities
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