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San Marcos Alcohol Sales Report

Monthly revenue data for 49 reporting venues in San Marcos, Texas. Data through March 2026.

Sales data is filed by the 20th of the following month. 49 venues reported for March 2026 vs 87 for the month prior.

Total Revenue

$2.3M

March 2026

Year-over-Year

-35.1%

vs March 2025

Median Venue

Monthly revenue (excl. non-reporters)

Venues Reporting

49

87 prior month

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Revenue Trend

Revenue by Category — March 2026

Liquor

$1,417,195

61.7% of total

Beer

$770,483

33.6% of total

Wine

$108,271

4.7% of total

Cover Charges

$0

0.0% of total

Top 10 Highest-Grossing Venues in San Marcos

Ranked by March 2026 alcohol sales.

#VenueMar 2026Trailing 12mo
1Zelicks Icehouse$178,405$2,000,535
2Twin Peaks$151,660$1,714,198
3Chimy's$147,807$1,558,945
4Black Rabbit Saloon$137,504$1,055,866
5Freddy C's Lounge$136,606$1,652,558
6Logie’s on The Square$116,563$884,825
7Green Parrot$101,208$812,645
8Blind Salamander Cantina San Marcos Texas$100,911$836,952
9I Don't Know Bar$98,265$1,088,959
1054th Street Restaurant & Drafthouse$97,042$1,096,924

Market Stats — San Marcos

Median Monthly Revenue

Per venue (excl. non-reporters)

New Licenses (90 days)

0

Permits opened recently

Closed Licenses (90 days)

0

Permits closed recently

Revenue by Venue Type in San Marcos

Trailing 12-month revenue broken down by venue category.

Bars

30 venues

$21.3M

Restaurants

45 venues

$13.3M

Nightclubs

3 venues

$2.8M

Activity Venues

4 venues

$2.3M

Live Music Venues

3 venues

$1.6M

Hotels

5 venues

$990K

Other

1 venues

$492K

Event Venues

2 venues

$208K

Monthly Revenue Trend

MonthTotalLiquorBeerWineVenues
March 2026$2.3M$1.4M$770K$108K49
February 2026$3.4M$2.0M$940K$170K87
January 2026$3.0M$1.7M$854K$148K87
December 2025$3.4M$1.9M$953K$170K87
November 2025$3.1M$1.8M$952K$143K88
October 2025$3.8M$2.4M$1.2M$161K88
September 2025$3.6M$2.2M$1.2M$158K88
August 2025$3.5M$2.2M$1.0M$189K88
July 2025$3.0M$1.9M$923K$155K89
June 2025$3.1M$1.9M$981K$171K89
May 2025$4.1M$2.6M$1.2M$186K89
April 2025$3.5M$2.2M$1.1M$174K89
March 2025$3.5M$2.3M$1.1M$171K87
February 2025$2.9M$1.8M$892K$149K85

See Also: Other Texas Cities

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